BART Transit Village Advocates;
We closed our Station Naming Survey on April 7 with 5,596 responses. Yes, that’s up from only 180 responses in the first round of the survey. Clearly, the survey went viral and some folks were campaigning for particular names.
Little Portugal was the overwhelming favorite with 63.62% of the vote. It was also the leader in our first survey with 35% of the vote.
The complete results are attached. These will be discussed at the next Community Working Group meeting on April 13 (4 p.m. Mexican Heritage Plaza) [agenda].
Please keep in mind that this survey is advisory only. The final decision on the name of our station will be made by the City and the VTA Board in June (according to current plans).
As this process goes forward, we need to keep the BART Station Naming Policy and Guidelines in mind.
Overall helpfulness to the passenger
- Geographical significance Brevity
- How well it sounds
- Ease of pronunciation
- Historical basis
- Prominence in the area
- Overall appeal
Transit System Context
- For quick recognition and retention
- Brief and distinctive
- Easy to pronounce and understand
Station Area Context
- Historical basis
- Geographically significant
- Not named after private or commercial enterprise
Our friends at VTA would want me to remind you that these guidelines will be used to determine the station names that the VTA Phase II Community Working Groups will recommend to the City of San Jose. It is important that the station names can be recognized geographically from an overall BART system context and helpful for passengers who riding the system to get to their destination. In addition, station names should be simple for quick recognition, distinction and ease of pronunciation. From a station area context, station names could have historical basis and should be geographically significant. Stations cannot be named after private or commercial enterprises.